view project

WBTV Center City Studios

WBTV Center City Studios WBTV Center City Studios WBTV Center City Studios WBTV Center City Studios

Founder's Hall
Charlotte, NC

2,479 sf

Shook Kelley

Swept Away

WBTV has reported on history-making events in Charlotte, NC, for more than half a century. The station is also part of that history: WBTV was the first television station to sign on in the Carolinas. But the combination of a new uptown studio and Sweeps Week, when a station’s ratings are calculated, cried out for a little glam.

The challenge:

WBTV’s presence in uptown Charlotte would be historic—it would become the first station with a live Center City Studio broadcasting morning and noon from the heart of uptown. And the station wanted its physical presence there to make as strong a statement as its reputation for award-winning newscasts, professional journalists and community service. With security issues involving a high-profile uptown building, the complexity of center-city materials delivery and a deadline dictated by broadcast industry Sweeps Week, Tyler 2 brought its own reputation for professionalism to the complex project.

The end result:

Working with architects Shook Kelley on the 2,479 sf studio in Founder’s Hall, Tyler 2 created a polished newsroom with just the right wow factor just in time for Sweeps Week, when a station’s ratings are calculated. News flash: WBTV execs had such a great experience that they contracted with Tyler 2 for an additional project at WBTV’s headquarters.

Related Projects

News & Events


In Other News