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WBTV Center City Studios

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WBTV Center City Studios WBTV Center City Studios WBTV Center City Studios WBTV Center City Studios

Founder's Hall
Charlotte, NC

Size:
2,479 sf

Architect:
Shook Kelley

Swept Away

WBTV has reported on history-making events in Charlotte, NC, for more than half a century. The station is also part of that history: WBTV was the first television station to sign on in the Carolinas. But the combination of a new uptown studio and Sweeps Week, when a station’s ratings are calculated, cried out for a little glam.

The challenge:

WBTV’s presence in uptown Charlotte would be historic—it would become the first station with a live Center City Studio broadcasting morning and noon from the heart of uptown. And the station wanted its physical presence there to make as strong a statement as its reputation for award-winning newscasts, professional journalists and community service. With security issues involving a high-profile uptown building, the complexity of center-city materials delivery and a deadline dictated by broadcast industry Sweeps Week, Tyler 2 brought its own reputation for professionalism to the complex project.

The end result:

Working with architects Shook Kelley on the 2,479 sf studio in Founder’s Hall, Tyler 2 created a polished newsroom with just the right wow factor just in time for Sweeps Week, when a station’s ratings are calculated. News flash: WBTV execs had such a great experience that they contracted with Tyler 2 for an additional project at WBTV’s headquarters.

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